Historical past companions with tour information associations to advertise members | Information

Historical past, a factual leisure channel and a part of A+E Networks UK, has partnered with the World Federation of Vacationer Information Affiliation and the European Federation of
Vacationer Information Associations to advertise their vacationer information members around the globe.

The deal may even shine a light-weight on the position that historical past and heritage storytelling performs in tourism.

With a attain of over 72 million households and proven in 100 nations, Historical past will present the platform for the WFTGA and the FEG to additional promote and defend vacationer guides in addition to make sure that certified vacationer guides are recognised because the true ambassadors of an space by means of devoted content material on its TV and on-line networks.

Historical past shall be trying to kind model partnerships with tourism boards and locations throughout UK and EMEA with potential for additional attain throughout the globe.

Adrian Pilkington, senior vice chairman, business and digital technique, A+E Networks UK, commented: “Historical past is a key driver for tourism around the globe and at A+E Networks UK, we’ve the platform to share tales with customers to coach them on nations that supply it in abundance.

“Our viewers are obsessed with understanding the historical past that shapes the locations they’re visiting and by partnering with the WFTGA and FEG we’re in a position to encourage their journey decisions.

“With genuine perception from native specialists and vacationer guides we are able to all inform the story of a vacation spot’s heritage.”

A+E Networks UK is eager to listen to from tourism boards which can be concerned about branding partnerships to showcase their heritage tourism by that includes genuine personalities and tales that their vacationer guides inform in regards to the locations’ historical past.

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